They also criticized the platform’s virtual economy, comparing the limited collectibles market to gambling. Some found that the platform made it very easy to purchase microtransactions, leading to numerous instances where children have spent large sums of money on the platform without parents’ knowledge. Roblox’s business model has also been criticized, with the platform being accused of featuring exploitative practices that target children; Professor Jane Juffer at Cornell University accused Roblox of encouraging consumerism in children.

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During the 2017 Roblox Developers Conference, officials said that creators on the game platform, of which there were about 1.7 million as of 2017, collectively earned at least $30 million in 2017. In September 2025, the government of the Mexican state of Nuevo León, through its civil police and cyber police unit, issued a public warning to parents stating that Roblox was not a safe platform for children for similar reasons. Later that year in August, Indonesia requested that Roblox strengthen its chat filters to remove harmful content and enhance child safety, warning that failure to comply could result in a ban. Russia banned the platform for promoting “extremist materials” and content related to the LGBTQ community.

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  • The platform has also been used to host virtual concerts and events, as well as advergames.
  • These early versions of Roblox were extremely basic, with player avatars having not been animated yet and various features only being present in their most simplified form.
  • The sets included a code that was used to redeem virtual items, as well as blind boxes that contained random minifigures.
  • Other updates released around this time included adding support for character animations, Roblox Studio plugins, and Developer Stats, a feature that shows developers various statistics about their games, such as how many players were playing their game and for how long.
  • By this point, over 20 games had been played more than one billion times, and at least 5,000 had been played more than one million times.

This version initially only released with selection of 15 games chosen by Roblox staff, due to concerns regarding Entertainment Software Rating Board standards. One of the most successful creators on the platform at the time was Luke Weber, known on Roblox as “Stickmasterluke”, who had a following of over ten million plays across all of his games combined. By this point in the platform’s history, several games had been played million of times. Games that were made by the community early in the platform’s history included paintball games, haunted houses and model trains that players could ride. It was determined early on in development that the two would design Roblox to rely entirely on user-generated content, only providing the tools necessary for people to develop games, as well as the server hosting later in development. Games on Roblox greatly range in genre, and the content of these games effects its age rating.

  • The engine and all games made on Roblox predominantly uses Luau, a dialect of the Lua 5.1 programming language.
  • Developers on the platform are able to create purchasable content through one-time purchases.
  • In March 2024, two generative artificial intelligence tools that were added to Roblox Studio in an effort to speed up content creation.
  • They employ various techniques, such as creating phishing websites or create ploys in order to acquire a victim’s session token.
  • After Knowledge Revolution was acquired by MSC Software, the two left the company and Baszucki began investing in earlier social media sites like Friendster.
  • Games that were made by the community early in the platform’s history included paintball games, haunted houses and model trains that players could ride.

Accessibility

By May, they had already released a stripped-down version of the platform for iOS that only included its social features, but did not allow users to play games on it. Also announced in 2022 were age ratings for games, a system created by the company to increase the platform’s appeal to the young adult audience, which was the fastest growing demographic on Roblox, by allowing for more mature experiences. Other updates released around this time included adding support for character animations, Roblox Studio plugins, and Developer Stats, a feature that shows developers various statistics about their games, such as how many players were playing their game and for how long. On December 11 of that year, a full version of Roblox for iOS was released that allowed users to play games, although users were not able to use Roblox Studio. During this time in 2007, Roblox introduced the “Builders Club” membership subscription, which allowed for users to create more games under their account, sell virtual clothing, remove outside advertisements from the site and gain Robux daily.

Licensed and affiliated events

The most popular game on the platform around this time was the role-playing game Adopt Me! Additionally, the average number of daily active players in 2020 had increased by 85% compared to 2019. By December 2016, the platform had about 30 million monthly active users, a number that had increased to 90 million by April 2019. By January 2014, the platform’s monthly player count had increased 10 to 12 million monthly players, although a majority of those players did not have registered accounts and instead played as “guests”. By August 2011, Roblox had about 6.8 million active users monthly, becoming the second-most popular kids entertainment site.

Roblox Studio and game design

It has also been accused by Hindenburg Research of artificially inflating its monthly active player count. In April 2022, Truth in Advertising filed a complaint against Roblox with the Federal Trade Commission for false advertising, mainly failing to disclose when advertising is present, such as with advergames and brand ambassadors. Roblox has been criticized several times due to the content that is present on the platform, specifically the presence of sexual or politically extremist-related material.

Log in with your existing account and start exploring some of the most popular experiences from the Roblox community today, including Grow a Garden, Adopt Me!
The 2020 edition of the Bloxy Awards, held virtually on the platform, drew 600,000 viewers. The sound was originally produced for the video game Messiah (2000), and it was replaced in 2022 after Roblox and the sound’s producer entered a copyright dispute. Starting with certain countries in December 2025 and globally in January 2026, Roblox made age verification mandatory to communicate on the platform in any capacity. These tools were for automatic avatar customization and texture generation, the former being able to automatically convert three-dimensional body meshes into live-animated avatars and the latter creating textures of objects based on a text-to-image model. In March 2024, two generative artificial intelligence tools that were added to Roblox Studio in an effort to speed up content creation.
Some items on Roblox have a “limited” status, with only a few being available and the price of the item based on supply and demand rather than a fixed price. It has also been criticized for its alleged exploitative practices toward children and microtransactions. Although critic reviews for Roblox have been positive, it has faced heavy criticism for its content moderation, due to the large amount of sexual or politically spinnaus login extremist material on the platform. The developer has not yet indicated which accessibility features this app supports.
Once they gain access to the victim’s account, these “beamers” steal and subsequently sell valuable limited items owned by the victims for real-world currency or cryptocurrency through marketplace sites or Discord chat rooms. They employ various techniques, such as creating phishing websites or create ploys in order to acquire a victim’s session token. Furthermore, there are people in the community known as “beamers” who compromise Roblox accounts to steal and sell their items on the platform’s black markets. Limited items made by the community cannot be traded and this feature is restricted to official items. The prices of limited items range, with the most valuable ones costing millions of Robux.

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